Glossar

AI (Artificial Intelligence)
The ability of computer systems to perform human-like intelligence processes such as learning, problem solving and decision making.

Immersive experiences
Experiences that fully immerse the user in a simulated environment, often using technologies such as VR, AR and XR.

Digital twins
Virtual replicas of physical objects, systems or processes that are used for simulation and analysis.

Superapps
Mobile applications that bundle a variety of services and functions into a single platform.

XR (Extended Reality)
An umbrella term for immersive technologies that combine the real and virtual worlds, including VR, AR and MR.

VR (Virtual Reality)
A technology that immerses the user in a fully computer-generated environment, typically using a headset.

Industry cloud platforms
Cloud-basierte Plattformen, die auf die spezifischen Anforderungen einer bestimmten Branche zugeschnitten sind.

AR (Augmented Reality)
A technology that superimposes digital content onto the real world, typically using a smartphone or tablet.

Metaverse
A network of persistent, immersive virtual worlds and simulations in which users can interact and create content together.

ROI (Return on Investment)
A measure of the profitability of an investment.